Mastering the Art of Business Storytelling
Business storytelling is about earning audience trust. You need to connect with your audience and engage with them on an emotional level.
It's not just telling people how wonderful you and your products and services are. It's showing them how you, as a human being, have become a wise and trustworthy steward of your clients' time and money.
How can you structure your stories for maximum impact?
Effective business storytelling demonstrates your values, inspires and motivates customers and employees, and develops a sense of community. It's hard to do all that with a Powerpoint.
Storytelling is also a skill that you don't necessarily learn overnight. It takes focus, practice and discipline to turn an anecdote you'd share over coffee into something that's going to inspire and motivate an audience.
Fortunately for you, I can show you what to focus on, what to ignore, and how to structure and organize your stories for maximum impact.
I’ve done 90 minute keynotes for large audiences, full-day workshops, 3-4 hour workshops for a smaller group and intensive classes with 1:1 “office hours” for individual consultation between class meetings. Let me know your audience size and your budget and we’ll work together to craft something perfect for you and your team.
Beyond Numbers: Communicating Business Data through Stories
Every business is drowning in data. Making sense out of it - or making it say what you want it to say - is a huge challenge.
Storytelling takes business data out of the abstract realm of the spreadsheet and into the human heart in a way that's massively relatable.
Build an Effective Business Storytelling Team: Shape Stories that Stick
With each custom workshop, you will:
Receive a storytelling for business workshop tailored specifically to fit your team's skills and your budget
Learn to adapt your stories to powerful, omnipresent story structures for maximum effect
Develop a team of effective business storytellers
Shape stories that stick and influence people intellectually and emotionally
Rehearse and polish stories with group feedback
Get a skilled, in-the-moment critique from an experienced instructor
Experience a unique team-building exercise that brings your team together as you develop crucial business communication skills
These are some of my corporate clients - check out their testimonials here.
